TECNO has announced the onboarding of Shiboprosad Mukherjee, the renowned Indian film director, writer, and actor, as its new brand ambassador.
Hailing from West Bengal, celebrated filmmaker Shiboprosad Mukherjee is renowned for his socially relevant and resonant storytelling, which has captivated audiences nationwide, especially in his home state. He brings a mix of creativity and passion to TECNO’s mission, bridging the rich cultural heritage of West Bengal with the global tech innovation that TECNO represents. This partnership aims to inspire individuals to “Stop At Nothing” in their pursuit of excellence, while also promoting digital empowerment. As smartphone penetration in rural West Bengal has grown significantly from 27.7% in 2018 to 65.7% in 2022, TECNO seeks to further this transformation by providing advanced technological solutions that enable people to explore new creative avenues and unlock their full potential in an increasingly connected world.
Building on this shared vision, TECNO’s new chapter focuses on integrating Shiboprosad Mukherjee’s cinematic brilliance with the brand’s technological innovation. This synergy will empower individuals to stay ahead of the curve by seamlessly fusing cinema, culture, and technology – unlocking a future filled with limitless potential.
