itel reinstated its number 1 position for two consecutive quarters of 2021 in the sub-INR 6,000 price brand according to the latest Counterpoint Research report. By virtue of its innovative, trendy and affordable product portfolio – itel has firmed its position in the ‘list of top 5 brands’ in the overall handset category as per Counterpoint report of Q2, 2021. itel also maintained its leadership in the feature phone segment for last 7 consecutive quarters backed by its innovative feature phone range.
itel has recorded stupendous growth in the industry backed by its wide range of smartphone portfolio ranging across sub 4K to 7K price category under its all-rounder A series and Premium affordable flagship segment Vision series. Designed to fulfil the needs and aspirations of New India, itel’s innovative and affordable product range empowers the consumers with a superior technological experience. The singular vision of making life better for the masses is providing impetus to the brand to retain its leadership position in the hyper-competitive Indian smartphone market.
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itel’s journey as a feature phone brand to becoming the top-selling feature phone and smartphone brand under 6k and establishing its mark in the Smart Gadgets and TV segment in 5 years of its operation in India has been remarkable in the industry. The itel family is growing stronger and its 7 crores + customer base is a true testimony of customers’ trust, acceptance, and reliability on the brand. The product category expansion backed with innovation-led technologically advanced product portfolio has kept the growth trajectory flourishing for itel. Today, itel is also considered as the ‘most trustworthy brand’ in the sub 7k segment, as per the CMR (Cyber Media Research) Insights on the Go Survey.
Recently, the brand launched India’s most affordable 4G smartphone- itel A23 Pro complimented with seamless network connectivity by Jio to bring a new dimension of digital services for Bharat and disruption in the entry-level Smartphone segment making it accessible to all. itel also announced its Magic 2 4G feature phone offering 4G connectivity coupled with highly beneficial and cost-effective Wi-Fi & Hotspot Tethering option along with quality features, making it a ‘Superphone’ for feature phone users. itel’s premium affordable Vision series has also received an overwhelming response from consumers driving immense growth and strong imagery for the brand in the country.
