India’s leading digital financial services platform Paytm today launched an emotional digital ad film around Diwali celebrations showcasing how one can directly send money to another instantly thereby spreading joy during the festival of light. The emotional film is receiving an overwhelming response from across India due to its real slice-of-life depiction, at a time when many Indians are unable to meet their families or travel this year for Diwali- due to the ongoing pandemic.
This film depicts the Indian sentiment around Diwali and how one can share happiness using Paytm with their loved ones even from a distance. It is an extension of the company’s ongoing TV campaign highlighting the seamlessness of Instant Bank to Bank Transfers through the Paytm app. The TV ads had depicted various Indian scenarios, ranging from a wedding ceremony to an everyday situation of a landlord and tenant, striking a chord with crores of Indians.
The latest digital film begins in the setting of a low income area where a little girl is shown sitting on her house’s patio, sadly observing the lights that every other house in the neighbourhood has put out as Diwali decorations. The girl’s mother (Suman), who works as a domestic help, asks her daughter why is she sad. The little girl asks her mother when will they decorate their house with lights. Despite being taken aback, the mother consoles her daughter that they will put it up the next day as Raghav Bhaiya is coming & would be giving her “Diwali Shagun” (Diwali Bonus).
Also Read: 5 Cool Smart Watches to Surprise your Loved Ones this Diwali and Bhai Dooj
The next scene shifts to where Suman works. Her employer gives her sweets and tells her that Raghav Bhaiya isn’t coming this year. As Suman’s expression changes to that of dismay, she hears Raghav Bhaiya’s voice and realizes that his parents are on a video call with him. As Raghav Bhaiya sees her through the camera and wishes her Diwali, he senses that she is unhappy because he isn’t coming this year. He then transfers the “Diwali shagun” (Diwali Bonus) directly from his bank account to Suman’s bank account saying, “Mai nahi aaya to kya hua, khushiyan zarur ayengi,” and thanks her for taking care of his parents throughout the year in his absence. The beautiful film ends with Suman and her daughter embracing each other happily, having put out lights, diyas and flowers in their house.
